THE SHOW IS COMING

Three extraordinary days at ExCeL London.

Electric vehicles, world premieres, live test drives, and the full future of automotive — all under one roof.
AS SEEN IN

“A new Geneva Motor

Show-type event is coming to London “

“The event will return as a
major showcase of the
automotive industry’s past,
present and future.”

“The show provides easy access
for international exhibitors,
media, and visitors from across
the UK and the world.”

“Car makers, technology firms and mobility companies gather in the capital for a major showcase of the automotive industry’s past, present and future.”

THE
SHOW DATES

26-28 FEBRUARY 2027
PRESS TRADE & PUBLIC DAY

26

FRIDAY FEBRUARY
Journalists, press conferences, and trade delegations join the public for the opening day. Your chance to see world premieres the moment they happen
09:00 - 18:00
PRESS TRADE & PUBLIC DAY

27-28

SAT & SUN, FEBRUARY
The full show open to all — families, enthusiasts, EV explorers and supercar fans. Test drives, live demos, and something for every kind of automotive fan
09:00 - 18:00

SIX ZONES,
ONE SHOW

From concept cars and autonomous tech to heritage restorers and supercar performance — the show floor is designed so every visitor finds their moment. Plan your day and make the most of everything on offer.
MANUFACTURERS
The main stage for global OEMs. New production cars, concept vehicles, and reveals from the world's leading marques.
MOTORCYCLES
BEV
HEV
ICE
FUTURE TECH
A live lab for the technologies reshaping how we move. Autonomous driving, AI, connected cars, and urban mobility in action.
AUTONOMOUS
AI
TECH
TEST DRIVE
Take the wheel. A dedicated test drive zone with a 25-minute circuit on public roads surrounding the venue.
MULTIPLE BRANDS
LUXURY PAVILLION
A curated environment for the world's greatest marques. Where craftsmanship meets performance and design.
ULTRA PREMIUM
RETRO CLASSIC
Heritage, future classics, and retro restoration — celebrating the cars that made history and those that will.
HERITAGE
CLASSICS
RESTORATION
AFTERMARKET
Tuning, upgrades, premium accessories, and automotive performance for the enthusiast who goes further.
TUNING
ACCESSORIES
PERFORMANCE

EXCEL LONDON- EASY FROM EVERYWHERE

ELIZABETH LINE

Custom House station is directly at ExCeL — just minutes from Paddington, Liverpool Street, and a direct run from Heathrow. The fastest route from central London.

DLR

Custom House and Prince Regent stations both serve ExCeL on the
Docklands Light Railway, connecting to Bank, Tower Gateway, and
Stratford.

LONDON CITY AIRPORT

ExCeL is minutes from London City Airport — ideal for international
visitors and exhibitors flying in direct. One of Europe’s best-con
nected venues.

BY CAR

ExCeL is just off the A1020, with on-site paid parking available. Most of Western Europe is within 120 minutes of London.

EXCEL LONDON
Royal Victoria Dock
1 Western Gateway
London E16 1XL
  • Fully accessible venue — step-free access throughout, accessible parking,
    and facilities for visitors with a range of needs.
  • Open each day 09:00 to 18:00, 26–28 February 2027
  • All ages welcome — the show is suitable for families, with children’s ticket
    pricing confirmed closer to the event

SOMETHING
FOR EVERY
AUTOMOTIVE FAN

FAMILY UPGRADERS

Families looking at their next car — hatchbacks, SUVs, and EVs for
the school run and beyond.

FLEET & INDUSTRY

Fleet managers, procurement leads, and SME owners attending trade
sessions and exploring new models.

URBAN EV PROGRESSORS

London and commuter-belt drivers making the switch from ICE to
electric — sustainability and tech-focused.

PREMIUM BUYERS

High-net-worth individuals, executives, and business owners exploring luxury, performance, and prestige vehicles.

PERFORMANCE ASPIRERS

Supercar and performance fans — from supercars and hot hatches
to track-day machinery and heritage icons.

EXPERIENCE SEEKERS

Visitors, tourists, and curious minds — a great day out for anyone who
loves extraordinary machines.

DON’T MISS HISTORY
BEING MADE

26–28 FEBRUARY 2027
EXCEL LONDON, E16 1XL
Doors open 09:00 daily

Book in advance to secure your preferred day and take advantage of early-bird pricing. Tickets may also be available on the door, subject to availability.