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EXHIBIT

London’s Premier stage for Automotive Innovation

Join the world’s leading manufacturers, tech pioneers, and mobility startups at Excel London. Showcase your brand to a high-net-worth consumer audience and the global automotive trade.

REGISTER INTEREST

EVENT

AT A GLANCE

75,000+

projected attendees across three days

18,000+

high-intent purchase ready consumers

1,200+

fleet & procurement decision-makers

500+

accredited global media representatives

17M+

projected digital & broadcast impressions

EVENT

LAYOUT

CURATED

BRAND
EXPERIENCE

SPACE-ONLY

25m2 starting from £5000 + VAT

PACKAGES

Inc. stand build from £9000 + VAT

CUSTOM BUILD

POA - Multiple sizes from 25m2 to 300m2

TEST DRIVE

Activation package from £1750 + VAT

Multiple slots available for vehicles to acces a 25 minute test drive circuit on surrounding roads

REGISTER INTEREST
  • London’s International Motor Show
  • Strong Media, Influencer, and Customer Reach
  • Global City and Global Audience
  • International Exhibitors and Modern Show Mode

WHAT TO
EXPECT

Unrivaled Media Exposure: Benefit from our
partnership with 500+ international media outlets.

 

Targeted Audience: Connect with 75,000+ visitors,
including qualified buyers, fleet managers, and
high-net-worth individuals.

 

The “Modern Show” Model: Move beyond static
displays. Our “Activation Zones” allow for outdoor test
drives, live tech demos, and interactive brand
experiences.

 

Global Networking: Access the trade Day to meet with
distributors, investors, and government policymakers.

EXHIBITOR CATEGORIES

MANUFACTURERS
The main stage for global OEMs. New production cars, concept vehicles, and reveals from the world's leading marques.
MOTORCYCLES
BEV
HEV
ICE
FUTURE TECH
A live lab for the technologies reshaping how we move. Autonomous driving, AI, connected cars, and urban mobility in action.
AUTONOMOUS
AI
TECH
TEST DRIVE
Take the wheel. A dedicated test drive zone with a 25-minute circuit on public roads surrounding the venue.
MULTIPLE BRANDS
LUXURY PAVILLION
A curated environment for the world's greatest marques. Where craftsmanship meets performance and design.
ULTRA PREMIUM
RETRO CLASSIC
Heritage, future classics, and retro restoration — celebrating the cars that made history and those that will.
HERITAGE
CLASSICS
RESTORATION
AFTERMARKET
Tuning, upgrades, premium accessories, and automotive performance for the enthusiast who goes further.
TUNING
ACCESSORIES
PERFORMANCE
BUILT IN BRITAIN
Tuning, upgrades, premium accessories, and automotive performance for the enthusiast who goes further.
TUNING
ACCESSORIES
PERFORMANCE
MOTORCYCLES
Tuning, upgrades, premium accessories, and automotive performance for the enthusiast who goes further.
TUNING
ACCESSORIES
PERFORMANCE