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EXHIBIT

London’s Premier stage for Automotive Innovation

Join the world’s leading manufacturers, tech pioneers, and mobility startups at Excel London. Showcase your brand to a high-net-worth consumer audience and the global automotive trade.

REGISTER INTEREST

EVENT

AT A GLANCE

75,000+

projected attendees across three days

18,000+

high-intent purchase ready consumers

1,200+

fleet & procurement decision-makers

500+

accredited global media representatives

17M+

projected digital & broadcast impressions

EVENT

LAYOUT

CURATED

BRAND
EXPERIENCE

SPACE-ONLY

25m2 starting from £5000 + VAT

PACKAGES

Inc. stand build from £9000 + VAT

CUSTOM BUILD

POA - Multiple sizes from 25m2 to 300m2

TEST DRIVE

Activation package from £1750 + VAT

Multiple slots available for vehicles to acces a 25 minute test drive circuit on surrounding roads

REGISTER INTEREST
  • London’s International Motor Show
  • Strong Media, Influencer, and Customer Reach
  • Global City and Global Audience
  • International Exhibitors and Modern Show Mode

WHAT TO
EXPECT

Unrivaled Media Exposure: Benefit from our
partnership with 500+ international media outlets.

 

Targeted Audience: Connect with 75,000+ visitors,
including qualified buyers, fleet managers, and
high-net-worth individuals.

 

The “Modern Show” Model: Move beyond static
displays. Our “Activation Zones” allow for outdoor test
drives, live tech demos, and interactive brand
experiences.

 

Global Networking: Access the trade Day to meet with
distributors, investors, and government policymakers.

EXHIBITOR CATEGORIES

FUTURE TECH
A lab for automakers and tech companies to inspire and demonstrate their latest breakthroughs.

Autonomous Driving
Artificial Intelligence
Connected Cars
Alternative Fuels
Augmented Reality
Mobility

MANUFACTURERS
A platform for OEMS to showcase and bring to life their latest innovations.

BEV
HEV
ICE
Alternative fuel

RETRO

An area dedicated to heritage and
future classic as well as retro restoration

LUXURY
A pavilion of the finest luxury automotive craftsmanship.

A curated environment of the world’s greatest marques.

Defining the future of luxury and design.

Where craftsmanship meets performance and design.

AFTERMARKET

Powering the next level of automotive performance.

Where performance meets personalization.

The home of tuning, upgrades and automotive innovation

TEST DRIVE
A dedicated zone for test drive activation.

Multiple spaces.

25 min circuit on public roads around venue

BUILT IN BRITAIN
Built in Britain will bring together under one roof the remarkable range of what the country makes.

Performance marques and high-volume manufacturing plants, motorcycle builders, commercial & specialist vehicle makers, restomod and reimagined-classics & the leisure industry. All British-built. 

MOTORCYCLES
A dedicated zone for modern and classic bikes

The motorcycle zone is a high-octane showcase where cutting-edge superbikes & custom builds offer enthusiasts an immersive look at the pinnacle of two-wheeled engineering and lifestyle gear.